Creative Domination

June 12, 2003

The Aesthetic Imperative, an interesting article on this months edition of wired by Virginia postrel; Why the creative shall inherit the economy.

Excerpt

In today's economic slowdown, it has become clear that both the early-'90s pessimists and the late-'90s boosters misunderstood the true source of economic value. Manufacturing and technology generate wealth only when they make matter and information serve human desire. Desire is the true source of economic value. Competition has pushed quality so high and prices so low that few manufacturers can survive on performance and price alone. To produce value, they must give customers something to please their sensory side. Aesthetics is the killer app.

Somewhat related:

The Superhero Guide to Designing a Creative Business